As part of a user experience design class at Bradley University, my classmates and I worked with the Peoria PlayHouse Children’s Museum to analyze their business and propose recommendations to increase attendance and public involvement. Our analysis considered factors such as building layout, website layout and functionality, demographic data associated with users of the facility, and information about the museum’s potential competitors.
Based on that analysis, we developed a proposed advertisement and engagement campaign for the Peoria PlayHouse that included a recurring flyer campaign and a children's magazine. The flyer campaign informs and attracts the attention of families who have not heard of the Peoria PlayHouse before, while the children’s magazine gives members a way to be more engaged with the Peoria PlayHouse outside of the physical facility.
We designed and created the style guide, content, layout, mockups, and finalized product of our concept in order to pitch it to the client. These designs were created with Figma and utilized some images from the Peoria PlayHouse and Unsplash. Some of the content, like the fun facts, were sourced from various websites online.
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